What initially got my attention was the bar of soap -- it said FIRE! Perfect for a firefighter. They had a bundled package with the body wash and shampoo with a RealTree koozie. What a great idea!
The products smell great - they are manly but clean and not overwhelming, and Sam said he really liked the way the soap had a little "Grainy" feel to it (to exfoliate). I was nervous he wouldn't be thrilled I bought him soap stuff for Valentine's Day but he seemed to really like it. He put it in the shower immediately and has been using it ever since!
So I would say it's hubby approved. :)